What is a COGNAC VISETO?

MCM continues to place personalized brass plates with a unique number engraved on each of its products to this day.

MCM leather goods generated a resurgence in popular culture and below is a brief look into MCM and its ostentatious beginnings. MCM originally stood for Michael Cromer München , the creator of the brand, founded in 1976 in Munich, Germany. It penetrated the minds of forward thinkers and fashion forward individuals in the 1980s for its flashy patterns and in your face demeanor. To minimize MCM to its signature pattern would be demeaning, in fact MCM has turned itself into a brand that represents almost regal/progressive thinking while undeniably connecting with hip-hop and fashion's ever changing dynamic.

In the early 90's, amidst cult like popularity MCM Owner Cromer was investigated for tax evasion and eventually lost his 250 million company. Investors were not convinced that Cromer could regenerate profitability and MCM was split up and eventually all rights were acquired by a South Korean retail business that can be credited with its 2000's success. The term "modern-classic" comes to mind when thinking of MCM , penetrating that unique place where brands lie that can transcend decades of change.

So back to the headline what exactly is a Cognac Viseto?

Cognac Visetos : MCM Brand Signature Logo

Cognac Visetos is MCM's brand’s signature logo which at a glance looks like a person squatting with wings, but is actually a laurel wreath which signifies the ethos of MCM , as a company true to honor and constant evolution.

Below is a gallery of the varied adoration for MCM...

So next time you see that MCM bag you can have a little more information on the history and if you already have a product you have short context on what you are repping...

"LET THE COLTRANE PLAY..."